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Option 1 | 6 Week + 6 Coaching Calls
Welcome Ladies & Bitches!
About (5:10)
How the Brand Coaching Program Works (1:47)
Let's get Started! (2:03)
Week 1
Intro to Branding (12:25)
An Intro to Branding for Causes and Politics (4:46)
What is Branding? (4:21)
Wait, What?! I Am Already Branded? (2:42)
Meeting
Week 2
Unintentional Branding (5:58)
Intentional Branding (7:39)
The Subconscious Mind (8:16)
Brand Identity & Brand Concept (1:29)
Meeting
Week 3
Audience (2:32)
Audience Exploration (4:31)
Audience Pain Points (6:30)
Persona (7:12)
Meeting
Week 4
Intro to Brand Story (4:18)
Story Sells (8:53)
Case Studies (8:07)
Brand Story Exploration (3:24)
Meeting
Week 5
Competitors (5:00)
What is a USP? (5:57)
4 Different ways to create a USP (6:26)
USP Exploration (3:13)
USP Test (4:03)
Meeting
Week 6
Conceptual / Visual (1:49)
Tone Words (5:04)
Moodboard Creation (3:32)
Color (2:17)
Photography (6:02)
Typography (2:17)
Peru + Gazani (4:08)
Design Guide + How to hire a designer (1:40)
Meeting
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Design Guide + How to hire a designer
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